Published: Mon December 03, 2012
Well hello there,
Categories: The Myth Minx
The fight against ageing is more popular than ever which means both skincare professionals and wrinkle fearing consumers are faced with a barrage of potions and lotions offering hope in a jar.
Yet, with claims of ‘wrinkle busting’, ‘skin tightening’ and ‘free radical’
protecting ingredients, do we really know what we are putting on our face or are we being lulled into a frenzy of marketing hype and false security?
The skincare industry is a marketer’s delight, full of marketing hype that bamboozles both the professional and the consumer. Good skincare should be simple, affordable and effective.
To pay hundreds of dollars for a cream with flecks of gold or secret patented ingredients that claim a miraculous cure is ludicrous! Yet consumers are still lured into believing they are getting value for money. It’s a myth….
The basis of good skin care is simple:
* Gentle regular exfoliation
with hydroxy acids
* Correction with actives such as retinol, vitamins, peptides, hyaluronic acid
* Protection with antioxidants, vitamin B3, and SPF 50.
Many skincare companies claim their products contain these active ingredients however; often these ingredients may be in a percentage so small they don’t have any therapeutic benefit. Or, formulated in such a way that the ingredients are unstable (easily oxidised) and lack efficacy.
How do you tell if you have good product? Ask yourself the following questions-
*Is it changing and improving your skin?
* How dramatic are the results?
*What colour is the product?
Certain ingredients can change colour in formulations, which can signify instability and therefore a poor quality product. Certain vitamins such as vitamin C and Retinol in particular need to be in a high quality formulation to maintain their efficacy.
Price point is no indicator to product efficacy and you can really only tell by the colour of the product. A good quality vitamin C product should be a clear or white colour. If you are using a vitamin C serum that is yellow or brown then this is not a stabilised high quality formulation and will have little if any affect on the skin no matter how high the % of the vitamin C.
A good quality Retinol product should be pale yellow. If it is a dark yellow or orange/brown once again this means the Retinol is not stabilised and you do not have a potent effective form of vitamin A.
Many companies use unstable forms of ingredients due to the lower cost of the ingredient and the less chance of skin irritation
. Active ingredients
, when used in excess, will literally cause an overdose on the skin and redness and irritatio
n can result. To avoid this risk many companies will add non-active ingredients misleading the consumer into thinking they have a high % retinol when in fact little does the consumer realise it is not actually benefiting their skin.
This of course leads to a disappointed consumer ready to be preyed upon by the next marketing fad and the never-ending quest for perfect skin continues…
What do you think? Do you believe that price is linked to performance when it comes to the skincare products you use for your clients or on your own skin? We’d love to hear your experiences.